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Curriculum vitaeEmily Carter
Professional profile
Emily Carter
Senior Product Marketing Strategist
Product marketing strategist with 8+ years of experience turning customer insight into clear positioning, memorable launches, and sustainable revenue growth. Known for aligning cross-functional teams and making complex products easy to understand.
Professional experience
MW
Senior Product Marketing Strategist
Meridian Works · Austin, TX
- Led go-to-market strategy for three B2B product launches, contributing to a 28% increase in qualified pipeline.
- Rebuilt the positioning and messaging framework using interviews with 45 customers and prospects.
- Created a sales enablement program adopted across four regional teams, reducing ramp time for new representatives.
SA
Product Marketing Manager
Studio Alder · Denver, CO
- Owned launch planning, competitive intelligence, and lifecycle campaigns for a growing software portfolio.
- Partnered with product and research teams to translate user feedback into roadmap priorities.
- Developed customer stories and webinars that increased organic demo requests by 34% year over year.
NC
Marketing Specialist
Northstar Collective · Chicago, IL
- Planned integrated campaigns across email, events, paid media, and partner channels.
- Built weekly performance reporting that helped the team reallocate spend toward higher-performing programs.
Education
B.A. in CommunicationLakeshore University2016
Certifications
Product Marketing LeadershipWestbridge Institute2023
Digital Strategy CertificateCedar School of Business2021